He graduated from the University of Turin, where he defended a dissertation on cognitive mechanisms in Barack Obama’s political discourse.
Journalist, political analyst and expert in political communication, he contributes to newspapers and magazines such as «L’Espresso», «Aspenia», «La Stampa», «Politico Europe», «il Sole 24 Ore».
He is a regular host of TV shows in Italy (Sky, Rai, La7) and his analyses appear regularly in international media such as Reuters BBC, Financial Times, Wall Street Journal, Euronews, Bloomberg.
Member of the European Society for Opinion and Marketing Research, he is founding partner of Quorum – a data-driven communication strategy agency – and chief editor of YouTrend, a data analysis digital magazine.
Adjunct Professor at the Department of Political and Social Sciences of the University of Bologna, he also teaches at the Scuola Holden in Turin and at the 24Ore Business School. In 2017 he organized the first Executive Education programme in Political Communication and Campaigning at King’s College London.
Author of «Il crollo» (Editori Riuniti, 2013), «Una nuova Italia. Dalla comunicazione ai risultati, un’analisi delle elezioni del 4 marzo» (Castelvecchi, 2018) and «Fenomeno Salvini. Chi è, come comunica, perché lo votano» (Castelvecchi, 2019).